Sobel's had the incredible opportunity to participate in two vibrant events that truly showcased the richness of African and Caribbean culture in London. Over the course of three days, we were immersed in the excitement of the Black Market Place Pop-Up in Shoreditch and the Black Culture Market-Windrush in Brixton. It was a whirlwind of flavour, fun, and community spirit that left a lasting impression on everyone involved.
Black Market Place Pop-Up: A Night of Discovery in Shoreditch
On the evening of May 31st, the bustling district of Shoreditch came alive with the sounds, sights, and tastes of the Black Market Place Pop-Up. This vibrant marketplace provided a platform for local black-owned businesses to showcase their unique offerings, and Sobel's was honored to be a part of it.
From the moment the doors opened at 5pm, there was an electrifying energy in the air. Customers eagerly lined up at our booth, excited to try our signature Hibiscus & Ginger drink. It was heartwarming to see the look of delight on their faces as they took their first sip. The most common words we heard were “refreshing,” “tastes healthy,” and “tastes natural.” Our drink, made with real fruit and brewed with natural leaves, seemed to resonate deeply with the crowd, reminding many of the authentic flavors they cherish.
One customer, Michael, shared his thoughts with us: “Perfect Sobolo blend. Just like my mother used to make. This is a wonderful product. And oh ... it's healthy as well.” It’s feedback like this that fuels our passion and reminds us why we started Sobel's in the first place.
The Black Market Place Pop-Up was more than just an event; it was a celebration of culture and community. It was a pleasure to connect with fellow entrepreneurs and to see the diversity of products and creativity that the black community has to offer. From unique jewelry and art prints to innovative skincare and fashion, the marketplace was a treasure trove of talent and inspiration.
Black Culture Market-Windrush: A Celebration of Heritage in Brixton
The festivities continued on June 1st and 2nd in the heart of Brixton, where the Black Culture Market-Windrush brought together over 40 traders to celebrate the rich heritage of the African and Caribbean communities. The market was a vibrant tapestry of color, sound, and, of course, flavor.
Sobel's booth was a hub of activity, with a steady stream of customers eager to experience the authentic taste of our Hibiscus & Ginger drink. The reaction was overwhelmingly positive, with many people returning for second and third helpings. We were thrilled to hear more words of praise, like those from Peter: “It’s really good and it tastes exactly like what you’ll expect Zobo to be. It’ll be perfect for upcoming (hot) summer days. Will definitely order more.”
The Black Culture Market was a true embodiment of community spirit. It was inspiring to see people of all ages and backgrounds coming together to support local businesses and to celebrate the vibrant cultural heritage that defines our community. From handcrafted jewelry and unique prints to male grooming kits and skincare, there was something for everyone.
One of our favorite moments was a conversation with Taiwo, who perfectly summed up the essence of our drink: “This drink strikes a perfect balance with its natural taste. It’s not only tasty but also promotes a healthy lifestyle. Ideal for anyone looking to enjoy a refreshingly wholesome drink.” Hearing such feedback reassures us that our commitment to authenticity and quality is truly appreciated.
A Weekend to Remember
This three-day weekend was packed with vibrancy, culture, and a shared sense of community. It was an incredible opportunity for Sobel's to connect with our customers, to share the authentic flavors we are passionate about, and to be a part of two events that celebrate the best of what our community has to offer.
We are deeply grateful to everyone who came out to support us and to all the amazing brands we had the pleasure of meeting. Thank you for making this weekend so special. Your excitement and feedback mean the world to us, and we can't wait to bring more of our refreshing, natural, and healthy drinks to you in the future.
Stay tuned for more exciting events and updates from Sobel's, and thank you for being a part of our journey!
Warmest regards,
Kenneth and Abigail
Founders of Sobel's