Our Story
Welcome to Sobel's, where we're on a mission to unveil the vibrant flavours of African and Caribbean superfood ingredients through our natural drinks. Our story is one of passion, nostalgia, and a commitment to authenticity that runs deep within our roots.
It all began with Kenneth and Abigail, two souls united in love and a shared appreciation for the rich culinary heritage of Ghana, West Africa. Following their wedding in Ghana, where they were immersed in the abundance of local-made drinks served in their most authentic form, they found themselves yearning for those same vibrant tastes upon returning to the UK.
Inspired by memories of their childhood days in Ghana, Kenneth and Abigail decided to bring a piece of their heritage into their new home. Instead of serving traditional sugar-packed juices, they began crafting homemade drinks infused with the essence of Africa. What started as a simple gesture for friends and family quickly turned into a passion project as their African-inspired beverages became the star of every gathering.
Encouraged by the overwhelming response, Kenneth and Abigail embarked on a journey to share their creations with a wider audience. Thus, Sobel's was born—a testament to their unwavering commitment to authenticity and quality.
In our pursuit of perfection, we spared no effort in ensuring that every sip of Sobel's captures the true essence of African and Caribbean flavors. Through meticulous recipe development with professionals, we insisted on using natural leaves to brew our teas, shunning the industry standard of extracts in favor of preserving the integrity of our ingredients.
However, our dedication to authenticity faced its greatest challenge in finding a manufacturer capable of hot soaking hibiscus leaves to extract the fullest flavours. Undeterred, our team scoured the UK until we discovered a partner who shared our vision and brought our dream to life.
At the heart of our brand lies our flagship product, the Hibiscus and Ginger drink—a beloved staple of gatherings and street vendors throughout West Africa. It's a source of pride for us to reintroduce this iconic beverage to the UK market, offering a refreshing and healthy alternative to conventional drinks.
But our journey doesn't end here. With a passion for innovation and a commitment to our community, we have an exciting lineup of healthy and refreshing drinks in the pipeline. So, stay tuned as we continue to celebrate the flavors of Africa and the Caribbean, one sip at a time. Welcome to Sobel's—where tradition meets innovation, and every sip tells a story.